brand experience consulting, without the bs.
Complexity widens the gap between you and your customers.
We help you close it.
what is TBX?
True Brand Experience is a simplified performance index designed to give you more clarity on what actually matters to your customers.
Our proprietary insights tool, BX platform design and prioritisation framework work together to help you prioritise your investment and streamline your decision-making, so your brand promise and brand experience always match.
less data, more actionable growth tactics.
We start by conducting independent customer, employee and market research to provide a True Brand Experience score, without introducing new systems or data sets.
Then, we create a shared intent, empowering your entire business to make more consistent, customer-centric decisions, from CEO through to call centre.
loved brands match promise and experience.
Our TBX study found that Australian brands that deliver True Brand Experience outperform traditional businesses.
3.1x
More likely to ignore price when considering the brand or product.
2.5x
More likely to have products or services that match their advertising.
88%
More likely to be perceived as caring about customer goals and aspirations.