TBX action
TBX action
Re-imagined business advisory
What if we could score every stage of your customer journey, pinpoint exactly where you're falling short straight from your customers’ mouth and advise on what’s to do next?
Align your business - Quantify the gaps within your business
You cannot achieve True Brand Experience if siloes within your business are causing fragmented decision making, as this creates inconsistent brand experiences for customers.
TBX Action measures the gap between business units to uncover areas of misalignment to get every employee on the same page.
Get your TBX score - Quantify the gap between business, customers & non-customers
Whether you work in marketing or sales, CX or product, each department thinks they have a unique view on who their customer is and what they want. TBX quantifies the gap between each business unit and their customers at every stage of the journey.
To understand whether out-of-date marketing or your customer experience is letting you down, we use AI to quantify the gap between customers and non-customers at scale.
Simplify your data sets – centralised brand, digital, media & CX metrics into a single view
TBX AI ingests whatever meaningful data sources you have into our end-to-end framework, matching it to your TBX score at a key stage in the customer journey, linking it to customer and employee verbatims to help demystify your existing data and help you decide ‘so what, now what’ across the entire customer journey.
Turn Insights into Action – Watch, Kill, Optimise, and Build your way to True Brand Experience
TBX AI speeds up our ability to analyse huge amounts of data at scale, enabling us to spend time on what really matters – action and implementation. We give you a simple and clear Watch, Kill, Optimise and Build list of actions, prioritising areas of customer heightened emotional trigger moments identified by TBX to deliver maximum impact to your customer’s brand experience.
Measure, learn and optimise – we hold ourselves accountable by measuring your TBX score over time
We know things can change in a blink of an eye, but many businesses continue to rely on out-of-date data.
We regularly re-run TBX, to give you an up-to-date view
of the changing consumer landscape, track your TBX
score over time and measure the effectiveness of our recommendations.
loved brands match promise and experience
Our TBX study found that Australian brands that deliver True Brand Experience outperform traditional businesses.
3.1x
More likely to ignore price when considering the brand or product
More likely to have products
or services that match their advertising
88%
More likely to be perceived as caring about customer goals and aspirations
2.5x