get to the truth about your business, fast.
Leaders often struggle to understand how customers truly experience their business.
TBX, the AI-powered customer intelligence tool, reveals these blind spots so we can help you close the gap between your business and your customers.
What if we could score every stage of your customer journey, pinpoint exactly where you're falling short straight from your customers’ mouth and advise on what’s to do next?
How would your strategy change if you could speak to 500 customers as intimately as a personal interview, for the price of speaking to 10, all within a fortnight?
What is True Brand Experience
True Brand Experience (TBX) is achieved when what a brand says in their marketing, and what customers really experience match up.
More likely
to stand out
from the competition.
84%
125%
More likely to
be perceived
as honest and authentic.
More likely to
stand for more
than making
a profit.
2.3X
Measure the gap
Achieving TBX is harder than it sounds.
54% of Aussies …
Have switched brands …
Because the experience …
Didn’t match the brand promise.
Hidden gaps exist throughout the entire customer journey, remaining invisible to business leaders due to data complexity and internal siloes.
Close the gap
We are the first advisory to develop a tool that gives business leaders a view on how their businesses is performing across the entire customer journey, from comms to call-centre.
